LottoLend

We designed and built an end-to-end digital platform for LottoLend, a Canadian fintech startup with a fresh take on short-term loans. The project covered everything from creating custom designs in Figma to implementing the full site in Webflow with plenty of custom code for their unique features. The goal of the design was to balance the serious business of lending with fun gamification elements that make LottoLend stand out. The result is a responsive, user-friendly platform that handles complex loan applications while showcasing their prize-linked model, all backed by solid third-party integrations working smoothly behind the scenes.
Client
LottoLend
Service
Website Design & Development
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The Brief

LottoLend came to us with an exciting challenge: build a digital home for their innovative lending product that was about to hit the Canadian market. They weren't just another lender - they were offering something different by mixing short-term loans with the chance to win prizes. Our goal was to create a platform that could handle user facing side of loan applications while conveying their unique approach. They needed a site that felt trustworthy, professional, and modern, but with enough playfulness to highlight what makes them special.

The technical requirements went well beyond what Webflow offers out of the box. We needed to implement a host of custom features including multi-step application forms, curved range sliders for selecting loan amounts, cookie-linked form memory to save user progress, and various custom interactions throughout the site. These elements required extensive custom code solutions while maintaining the seamless, user-friendly experience that would convert visitors into applicants.

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Webflow
Website Development
Figma
Design
Webflow Interactions
Animations & Interactions
Make.com
Automations
Webflow CMS
Dynamic Content Management
Working with Lukas at Limelight was exceptional - by far the best partner we collaborated with throughout our entire launch process. Their attention to detail and responsiveness were truly impressive, consistently overdelivering on our requirements. The technical solutions they implemented were exactly what we needed, and their ability to translate our unique business model into an intuitive digital experience exceeded our expectations.

Dane Aull

Co-Founder

LottoLend

Responsive & Mobile Optimised

Mobile optimization and performance was absolutely crucial for this project since most potential customers would likely apply for loans directly from their smartphones. This meant creating an experience that wasn't just responsive, but actually optimized for mobile users completing complex financial applications on smaller screens.

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